If you're constantly wasting time and money trying to figure out which marketing tools, training, and tactics work best for your business, you're not alone.
Most of the marketing training today, although well-intentioned, provide a limited view of what marketing really is. It also provides strategies that may not be relevant to your unique business, product, or audience, which you only discover through repeated cycles of trial and error.
How do you know if you're ready to show off your offering to the world with a message and a method that's authentically you? This quiz helps to highlight the four crucial areas of a well-formulated marketing strategy that reflects your unique passions, purpose, and natural strengths.
Before you proceed, please take some time to assess your current level of confidence in your marketing ability. The steps that follow will ask you to reflect on the different areas of a successful marketing strategy to make sure you have it all covered. Don't think too hard about it! The aim is for you to get a feel for your current level of confidence. On the results page are next steps to get you to 100% confidence.
1. Which five passions resonate most with you?
2. List five ways in which these passions can tie in with your life and your business.
1. Which purpose resonates most with you?
- Eradicating poverty
- Eradicating hunger
- Enabling good health and well-being for all
- Enabling quality education
- Enabling gender equality
- Enabling clean water and sanitation for all
- Enabling affordable and clean energy
- Enabling decent work and economic growth
- Enabling thriving industry, innovation and infrastructure
- Reducing inequality
- Contributing towards sustainable cities and communities
- Enabling responsible consumption and production
- Enabling climate action
- Preserving life below water
- Preserving life on land
- Contributing towards peace, justice, and strong institutions
- Enabling partnerships to achieve these goals
2. List five ways in which this purpose can tie in with your life and your business.
1. Make a list of all the variables that may pertain to the people you would like to transform. For example:
- Knowledge of a particular subject matter
- Size of business
- Size of family
- Size of team
- Price consciousness
- Willingness to learn
- Geographic location (local versus international)
2. Of these variables, which are the top 2 that are most relevant to them purchasing your product?
- Do potential buyers have to touch, taste, hear, or smell your product before purchasing?
- Which factor is most important to your potential customers when deciding whether to buy: Price, convenience, or exclusivity?
- At which stage of the decision-making process are potential buyers of your product?
- What is your product offering?
- What are your campaign start and end dates?
- How much time can you allocate to your marketing activities over this period?
- How much money can you allocate to your marketing activities over this period?
Creating an awareness:
- What is your topic for making your potential customers feel you're speaking directly to them?
- What platform/s will you use to share your content?
- How will you know if you're getting their attention?
- What is the experience you're promising your potential customers?
- What tool will you use to create their experience?
- How will you measure if you're delivering the experience?
Facilitating a commitment:
- What is your message for reinforcing your potential customers' trust?
- What call-to-actions will you use to gauge their trust?
- How will you measure their level of trust?
Building a relationship:
- What is the theme of the ONGOING value conversation with your community?
- What activities will you use to keep the conversation going?
- How will you measure if everyone's feeling the love?
Rearrange these four activities from top to bottom in the order that comes most naturally to you:
- Creating products, systems, or ideas
- Providing services
- Fixing or improving products, systems, or ideas
- Connecting with people